Brand and press kit
Brand guidelines
Logos, colours, screenshots and words about SignalVan, free to use. No need to ask.
Logo
The full lockup and the van mark, each for light, dark and green backgrounds. PNG with a transparent background, and SVG.
Full lockup
The van, the name and the motto. Use it wherever there is room.
Van mark
The van on its own, for small spaces and avatars.
The SVG lockups carry the Geist font inside the file, so the name looks the same wherever it opens.
Clear space
Keep empty space around the logo equal to the height of the van, marked x. Nothing else goes inside it.
xMinimum size
Below these sizes the motto and the waves stop reading. Use the van mark alone when space is tight.
Please don't
Use the files as they are. Four things that break the logo:
Don't stretch or squash it
Don't change its colours
Don't rotate it
Don't place it on a busy photo
Colour
Three colours do almost all the work: bone pages, ink text and the van, and one green for actions and the signal waves.
- Ink
- HEX
- #16181C
- RGB
- 22, 24, 28
Text and the van
- Green
- HEX
- #0B7A64
- RGB
- 11, 122, 100
Actions and signal waves
- Bone
- HEX
- #F6F5F2
- RGB
- 246, 245, 242
Pages
- Soft green
- HEX
- #E3F2EE
- RGB
- 227, 242, 238
Secondary: highlights and soft fills
Balance on a page
Bone 70%Ink 20%Green 10%
Type
Three free families from Google Fonts: a serif for headlines, a clean sans for text and its mono for numbers.
- HeadlinesGoogle Fonts
Instrument Serif
Signals from the front
Page and section titles, the big lines on the site and in the product.
- TextGoogle Fonts
Geist
Find the people showing intent right now.
Body copy, buttons, labels and everything you read in the product.
- NumbersGoogle Fonts
Geist Mono
1,010 leads · 62 ready
Counts, dates, web addresses and small caps labels.
Product
Three screens that tell the story: the leads, why each one is a lead, and the email SignalVan drafts.
WebP01The leads list
Leads grouped by who to contact first, each with the reason they are a lead and a verified work email.
WebP02Why this lead
Every lead carries its proof: the review, job ad, news story, ads or filing that shows they need help now.
WebP03The drafted email
The first email is drafted for each audience. Nothing sends until you approve it.
Fictional people and companies (example.com style addresses), shown exactly as the product draws them. Each file is 2x resolution, sharp on high-resolution screens.
Video
Two demos to embed or link: a short one, and the full product walk-through.
Short demo
A quick look: from your website to leads with proof and a drafted email.
Full demo
The whole product, step by step.
Words
Copy these as they are when you write about SignalVan.
One line
SignalVan finds the companies and people showing they need what you sell right now, and helps you reach them first.
Boilerplate 62 words
SignalVan is a signal-first prospecting tool. It reads your website to learn what you sell, then finds businesses and people showing buying signals: asking for help, hiring, complaining about a competitor, running ads or in the news. Every lead shows its proof, contacts are verified for the leads you pick, and outreach only sends after you approve. Works worldwide, free to start.
Usage
Free to use in articles, partner pages, videos and decks. A few rules keep it right.
- 01
Please don't alter the logo: keep its colours, proportions and spacing.
- 02
Don't imply SignalVan endorses you, your product or your content.
- 03
Say 'free to start', never 'guaranteed leads'.
- 04
Use the dark-background versions on dark images, and the white version on green or busy photos.